Ignite FB Tracking PixelSelling Your Home in a Competitive Market - Jeff Rochford
Realty ONE Group
Selling Your Home in a Competitive Market

by Jeff Rochford 12/30/2018

Creating curb appeal is an essential ingredient to attracting potential buyers to a house for sale. Similar to the concept of "dressing for success," when you make a strong first impression, your chances for producing positive results are greatly enhanced.

Looking good from the outside is the first step to capturing people's interest, but that's only the first of several hurdles that you have to clear. The last thing you want to do as a home seller is disappoint prospective buyers when they start looking around inside. That's why it's important to start strong and finish strong! While that may be easier said than done, it's a principle of success you can't afford to ignore.

Once you put your house on the market, there are two factors that could potentially work against you: the elements of time and competition.

  • Time is of the essence: Time can either be your friend or your adversary, depending on how long your house has been on the market. When house hunters see the words "just listed," it creates a feeling of excitement and urgency. For many eager home buyers, those two words mean there's a fresh opportunity to discover the house of their dreams... or at least a reasonable facsimile! It's especially enticing to frustrated buyers who have already looked at a lot of homes, without having found the right one yet. When a new house is listed and put on the market, couples will be thinking and saying "Maybe this house will be the one!" Your challenge as a home seller is to do everything possible and cost-effective to live up to their expectations! An important factor to keep in mind is that the longer a house is on the market, the less appealing it generally is to prospective buyers. Once a house has been languishing on the market for more than a couple months or so, it also puts the sellers at a negotiating disadvantage.
  • Competition is a fact of life: Buying a house is weighty decision. No one takes it lightly, and few buyers are going to make an offer on a house if they haven't looked at several others, too. Well-organized house hunters will have wish lists, "must have" requirements, and detailed notes and recollections about how each house stacks up. So it's important to work with your real estate agent to present your home in its best possible light. When your home compares favorably to other similar properties on market, your chances of getting it sold within a reasonable period of time are greatly improved.
Maintaining an appealing exterior will help give you an inside track in the competitive real estate market, but making sure your property is in good shape from top to bottom will often be the deciding factor in how soon you get to the finish line!

About the Author

Author
Jeff Rochford
I am a native Phoenician and with my experience in real estate as well as my intimate knowledge of the local area, I work extensively to help buyers and sellers meet their real estate goals. For buyers, as a Phoenix area native, I have extensive knowledge of the metro Phoenix area from Scottsdale/Carefree in the northeast to Glendale/Peoria in the northwest to Queen Creek in the southeast to Goodyear in the southwest. I will search until I find the property that best fits your lifestyle. I will then help negotiate the best possible deal. I also have extensive experience with buyers who wish to purchase new homes. If you are interested in buying a new home you have the right to be represented by your own agent so don’t miss this opportunity speak to me before visiting the builder’s models. And best of all there is no additional cost to you. For those who have a home to sell, I will work with you to design a marketing plan that works best in this dynamic market. In addition to the traditional ways of marketing your home, I can expose your home on the internet to thousands of buyers. These are buyers from all across the country and around the world that can contact me looking to buy in the Phoenix area. Nothing gives me more joy than helping my clients find and buy that perfect home. I would like to be Your Realtor. If you are looking to buy or sell a home or would just like more information, please call me at (602) 369-7882 or just email me at [email protected] Thanks again for choosing MyPlaceInTheDesert.com ‘For Your Place In The Desert’ for Phoenix real estate.